Is Print Media Advertising Dead?

The internet is ranked among some of the greatest inventions of the 20th century. As a matter of fact, the creator of the World Wide Web (www) was awarded a Nobel Prize for his effort.  It has made the use of computers have meaning and make things so easy. Through your website, you can transact business with someone whose face you have never seen and may never see. With just the click of a button you can easily have a customer from clear across the world in a remote location. It is truly amazing how an ad can be seen anywhere and to have people respond to them.

As a result of such marvellous achievements, a lot of business marketing tasks have moved from print to electronic media. It appears like print media advertising is dead. Is that the case? The truth of the matter is that print media advertising is very much alive. Though the scale of advertising is much lower than it was a few decades ago, print advertising still flourishes. There are some instances where newspapers, magazines and journals are still relevant modes of advertising.

Brochures and flyers

You still need to print brochures when pitching for customers for a new product launch or some exciting offers. This is especially so when you are targeting clients within your locality. When you go distributing these flyers, you are sure that people will read them and take action. Any time you head to conferences and events, brochures and flyers are effective marketing tools that people can take home with them.

Business cards

Business cards are one of the most effective forms of print marketing.  When you are networking with other people, hand them your business card. It is important as it helps to job the persons memory when they look at the card and remember the conversation they had with you. Make sure your business cards are printed and designed in the right way to gather attention and to brand your business.


These huge advertising banners symbolize the fact that advertising has no limits. Billboards are usually placed on top of buildings, along busy roads and near shopping malls. A billboard is meant to capture your attention whenever your eyes roam around. Due to its sheer size, it can only be done through print. This is another plus for print media!


A reputable creative ad agency can be of great assistance when using print media advertising. From above, you can see that contrary to opinion, print media advertising is not dead. You only need to identify the areas where it works best in comparison to other marketing media. Look for ways in which you can use print media for your business to start interacting effectively with your customers.

Comments are closed.