Episode 20: How Atayne Uses Social Media and Crowdsourcing to Choose Their Designs

Podcast - 21 February 2010 - No Comments

This is an overview for small businesses. We interview Jeremy Litchfield, Founder of performance apparel manufacturer Atayne, about the way his company uses social media to crowdsource their designs. Along the way we also hear the lessons he’s learned, and the economic benefits of his approach.

Direct Download: http://media.libsyn.com/media/freemarketingmadeeasy/Episode_20-_How_Atayne_Uses_Social_Media_and_Crowdsourcing_to_Choose_Their_Designs.mp3

Episode 21- Building a LinkedIn Community with Jessica Swanson of Shoestring Marketing

Podcast - 3 March 2010 - No Comments

This is an overview for small businesses. We interview Jessica Swanson, Founder of Shoestring Marketing, about how to build an active LinkedIn community.

Direct Download: http://media.libsyn.com/media/freemarketingmadeeasy/Episode_21-_Building_a_LinkedIn_Community_with_Jessica_Swanson_of_Shoestring_Marketing.mp3

Episode 22 – What the New Prosperity Initiative has Learned About Internet Marketing

Podcast - 23 March 2010 - No Comments

We talk with The New Prosperity Initiative (NPi) Founders about they way they have used Internet Marketing, multimedia and online communities to grow their grassroots business.

Direct Download: http://media.libsyn.com/media/freemarketingmadeeasy/Episode_22_-_What_the_New_Prosperity_Initiative_has_Learned_About_Internet_Marketing.mp3

Audio Blog 1: Don’t forget “About Us” on your website

Podcast - 5 April 2010 - No Comments

In this introductory audio blog we ask you about your “About Us” page, describe “The Curse Of Knowledge” and suggest some ways for you to ensure your visitors understand your message.

Direct download: http://media.libsyn.com/media/freemarketingmadeeasy/Audio_Blog_1__Don_t_forget__About_Us__on_your_website.mp3

Audio Blog 2: How do you create messages that stick?

Podcast - 5 April 2010 - No Comments

In this audio blog we review six principles of Messages That Work, as explained in the premier marketing book “Made to Stick.” They are:

1. Simplicity.
2. Unexpectedness.
3. Concreteness
4. Credibility
5. Emotions
6. Stories

Direct download: http://media.libsyn.com/media/freemarketingmadeeasy/Audio_Blog_2-_How_do_you_create_messages_that_stick_.mp3

Audio Blog 3: Thank you cards, Amish Entrepreneurs & the Current Date

Podcast - 14 April 2010 - No Comments

In this audio blog we talk about the unexpected, why listening matters and small details that make a big difference.

Direct download: http://media.libsyn.com/media/freemarketingmadeeasy/Audio_Blog_3-_Thank_you_cards_Amish_Entrepreneurs__the_Current_Date.mp3

Episode 23 – Article Marketing with Helen Dowling of Exceptional Thinking

Podcast - 21 April 2010 - 2 Comments

In this session we explain Article Marketing – What it is, How it works, and why it can help your small business attract new customers.

Direct download: http://media.libsyn.com/media/freemarketingmadeeasy/Episode_23_-_Article_Marketing_with_Helen_Dowling_of_Exceptional_Thinking.mp3

Episode 24 – Affiliate Marketing (lessons learned) with Grasshopper

Podcast - 3 May 2010 - No Comments

In this session we explore Affiliate Marketing, how you can create partnerships that help you grow your business, and what to watch out for along the way.

Direct download: http://media.libsyn.com/media/freemarketingmadeeasy/Episode_24_-_Affiliate_Marketing_lessons_learned_with_Grasshopper.mp3

Vistaprint’s “Make An Impression” Contest – $10k prize for small businesses

Podcast - 2 July 2010 - No Comments

Learn all about Vistaprint’s $10k “Make An Impression” contest for small businesses. Win a fantastic marketing package – or an iPad at www.1-800-vistaprint.com/contest.

Enter the contest here: http://www.1-800-vistaprint.com/contest

Listen to the podcast here: http://media.libsyn.com/media/freemarketingmadeeasy/Vistaprints__Make_An_Impression__Contest_-_10k_prize_for_small_businesses.mp3

Episode 25 – Listen to the “Voice of Your Customer” with 4Q from iPerceptions

Podcast - 13 July 2010 - No Comments

In this interview you’ll learn about 4Q, an application that allows you to understand how and why visitors interact with your website. Visit www.4qsurvey.com to try the application for your site (it’s free).

Listen to the podcast here: http://media.libsyn.com/media/freemarketingmadeeasy/Episode_25_-_Listen_to_the__Voice_of_Your_Customer__with_4Q_from_iPerceptions.mp3

Episode 26 – B.E.A.M. Your Way to Success with Melissa Galt

Podcast - 1 August 2010 - No Comments

Melissa Galt introduces her new program – B.E.A.M. Your Way to Success. Register at www.backtosuccessnow.com/kai for Melissa’s free webinar about increasing your profitable time, defining your target market, selling benefits vs. selling features and creating & distributing content.

Listen to the podcast here: http://media.libsyn.com/media/freemarketingmadeeasy/Episode_26_-_B.E.A.M._Your_Way_to_Success_with_Melissa_Galt.mp3

Episode 27 – Step by Step Sales with Dov Gordon

Podcast - 26 August 2010 - No Comments

Dov Gordon walks us through some of the critical elements from his Step-by-Step Manual for systematically and consistently selling to first-rate customers.

Register at http://dovgordon.net/kai.php for our free teleconference about finding your right message, building trust and converting skeptics into raving fans.

Direct download: http://traffic.libsyn.com/freemarketingmadeeasy/Episode_27_-_Step_by_Step_Sales_with_Dov_Gordon.mp3