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Ok, I admit that’s an edgy headline. But it is important that we bring your attention to a small detail that can make a big difference.
Hopefully you have already installed a sign-up box on your website, and have constructed it so it is both inviting and compelling. See that example on the right? That’s neither [...]
Here’s some startling advice for you: if your sales are low, don’t wrestle a bear.
That’s not a euphemism, I mean it literally; don’t try to replicate Jackie Moon’s stunt. Here’s Will Ferrell from his 2008 movie “Semi Pro” for more:
You’d figure this would be too obvious to even comment on in the real world, right? [...]
Here’s a good marketing tip for you: Scarcity creates demand.
Here’s a bad marketing tip for you: Scarcity creates demand.
What’s the difference? I think it comes down to your intention, and how you use scarcity. Stay with me here for a second, and let me take one step back, in order for us to take two [...]
I’ve been seeing this error quite a bit recently, and finally figured out how to solve it:
It first appeared when I was registering for Gist, a free application that imports and manages information about all of your contacts. I couldn’t get their system to connect to Facebook, even though it was working fine with my [...]
What’s wrong with this picture?
Geesh, they say they are the “fastest growing affiliate network in the U.S.” and they’ve got this great review from Inc. Magazine. I need an affiliate service provider for Free Marketing Made Easy, so I should sign right up for their service, right? Well, maybe.
But first I have a question.
I’m just [...]
We recently received this email invitation to an event which would be great to share with our readers:
The event is on target, hosted by a reputable company and free. We like it. You might too. The only problem is they didn’t specify the date. The only information we have about when the event is [...]
BusinessWeek recently ran an article titled An Amish Entrepreneur’s Old-Fashioned Approach. It’s a feel-good story about an Amish farmer and his dad who figured out several years ago that everyone was going organic. While that might sound good to some, their point was that they wouldn’t be able to differentiate themselves in the organic food [...]
Pretty soon you’ll be seeing me walk right out onto the Free Marketing Made Easy web page, courtesy of my new friend Charlie at StandOut Video. Obviously I like their product, but that’s not the main reason I’m writing about it. I want to tell you about their service because of something that has nothing [...]
This post corresponds to Audio Blog 2 which you can listen to here.
Can you tell me why some marketing ideas survive (and thrive) while others die? If not, you’re probably wasting time and money with your marketing. Instead, you should read the brilliant book Made to Stick. Here’s my Cliff’s Notes summary of it.
Made to [...]
This post corresponds to Audio Blog 1 which you can listen to here.
Most websites have a default page called “About Us.” Does yours? It should.
Why? Because, as Chip and Dan Heath explain in their brilliant book Made to Stick, we must never fall into the trap of The Curse of Knowledge. I have added a [...]
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