Core Program Digital Downloads

…right click to download .pdf and .mp3 files

Introduction

• Workbook 1 – Introduction to Free Marketing Made Easy (.pdf)
• Episode 1- Integrating Your Marketing with David Cutler of Creative Business Development (.mp3)

Part 1: Know Your Market

• Workbook 2 – Know Your Market (.pdf)
• Episode 2- Research Your Market with Google Tools (.mp3)
• Episode 3- Get Actionable Feedback from Customers, Prospect and Employees with Rypple (.mp3)

Part 2: Create a Buzz

• Workbook 3 – Create a Buzz (.pdf)
• Episode 4- Content Marketing with Joe Pulizzi, Founder of Junta42 (.mp3)
• Episode 5- Sourcing Your Design Projects with crowdSPRING (.mp3)
• Episode 6- Brand identity beyond design with Vistaprint (.mp3)
• Episode 7- Building Your Website (and Blog) on WordPress with Ben Cope of WordPress University (.mp3)
• Episode 8- Search Engine Optimization with Christine O’Kelly, Founder of SEO Content Solutions (.mp3)
• Episode 9_ Site Optimization and conversion with Marketing Experiments (.mp3)

Part 3: Get Customers

• Workbook 4 – Get Customers (.pdf)
• Episode 10- A Holistic Approach to Online Marketing with Denise Wakeman (.mp3)
• Episode 11_ Blogging for Business with Michael Martine (AKA_ Remarkablogger) (.mp3)
• Episode 12_ Facebook for Business with Susan Payton of Egg Marketing & PR (.mp3)
• Episode 13- Twitter for Business with Seth Resler, Founder of New England Social Media (.mp3)
• Episode 14_ YouTube and Online Video with Lou Bortone, The Online Video Guy (.mp3)

Part 4: Get More Customers

• Workbook 5 – Get More Customers (.pdf)
• Episode 15- Public Relations & the Killer Press Release with Susan Payton of Egg Marketing & PR (.mp3)
• Episode 16- Email Marketing with MailChimp (.mp3)
• Episode 17- Conducting Teleclasses with Office Queen Tracey Lawton (.mp3)
• Episode 18- Podcasting Basics with Adam Weiss (.mp3)
• Episode 19- Web Conferencing with ReadyTalk (.mp3)