In this audio blog we review six principles of Messages That Work, as explained in the premier marketing book “Made to Stick.” They are:

1. Simplicity.
2. Unexpectedness.
3. Concreteness
4. Credibility
5. Emotions
6. Stories

Direct download: http://media.libsyn.com/media/freemarketingmadeeasy/Audio_Blog_2-_How_do_you_create_messages_that_stick_.mp3