This is an overview for small businesses. We interview Jeremy Litchfield, Founder of performance apparel manufacturer Atayne, about the way his company uses social media to crowdsource their designs. Along the way we also hear the lessons he’s learned, and the economic benefits of his approach.

Direct Download: http://media.libsyn.com/media/freemarketingmadeeasy/Episode_20-_How_Atayne_Uses_Social_Media_and_Crowdsourcing_to_Choose_Their_Designs.mp3